Benno Lippert

Founder mashtwo

Benno works professionaly in IT since 1998 and specializes in Magento since 2010. He is one of the founders of mash2, a company that is specialized in optimizing the Catalog Management process. In his former career he worked as a Business Analyst. One of his objectives there was to harmonize various IT-Systems into a Master Data Management. This project took roughly two years.
As a Firegento e.V. member he actively contributes to the Magento Community. You can spot him on various Magento Events like Meet Magento, MageUnConf, Hackathons or Magento Meetups mostly in Germany.


Developers Paradise Summer Edition 2016
  • 13:30 — April 27, 2016 , Main Track

    Breakout session

    PIM or no PIM that’s the question

    Talk gives background knowledge what to consider when trying to implement a PIM or which other systems should be considered.